Digital Marketing
What is Digital Marketing?
Digital marketing is a comprehensive field that encompasses various online marketing strategies and techniques to promote products, services, or brands using digital channels and platforms. Here’s an overview of key components and concepts in digital marketing:
Modules
- Module 1 – Introduction to Digital Marketing
- Module 2 – Website and Landing Page Optimization
- Module 3 – Search Engine Optimization (SEO)
- Module 4 – Content Marketing & Email Marketing
- Module 5 – Social Media Marketing
- Module 6 – Pay-Per-Click (PPC) Advertising
- Module 7 – Display Advertising & Affiliate Marketing
- Module 8 -- Influencer Marketing & Video Marketing
- Module 9 – Mobile Marketing
- Module 10 – Analytics and Data Analysis
- Module 11 – Customer Relationship Management (CRM)
- Module 12 – A/B Testing and Conversion Rate Optimization (CRO)
- Module 13 – Marketing Automation
- Module 14 – Digital Marketing Strategy and Planning
- Module 15 – Online Reputation Management
- Module 16 – Legal and Ethical Considerations
- Module 17 – E-commerce Marketing
- Module 18 – Industry Trends and Emerging Technologies